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Deccan Chronicle

Boutique relies on 'Aam' power

Deccan Chronicle, Bengaluru, Friday 7 February, 2014 Page 6 (Politics): In an effort to capitalize on the Lok Sabha poll mood, ShopImagine online boutique has launched a fresh brand 'I am Aam', a new brand to empower everyone to express the opinions and aspirations of the aam aadmi through the medium of T-shirts. Speaking to Deccan Chronicle, I am Aam's director of marketing, Neha Shah said that these are mostly unisex tees which come in striking colours with bold graphics that are guaranteed to draw everyone's attention with inspiring and witty designs and one-liners that depict various sentiments of the common man. "These tees are available exclusively through the online site http://www.iamaam.in." she said. Ms. Shah added that I am Aam not only flaunts the t-shirt with the opinion but also purchaser get to take a political stand. "Anyone can place orders that represent one's aspirations. The site allowss the purchaser to donate 100% of the profits from his or her purchase to the party."

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Source: Deccan Chronicle

Credits: Hombal

Released on: February 4, 2014, 10:00AM
Contact: Gargi Prasad
Tel: +91-7387093105
Email: gargi.prasad@iamaam.in

Pune Maharashtra (February 4, 2014)–In the upcoming election season, politicians will not be the only ones trying to get their opinions heard. 'i am aam', a fresh new brand is empowering every one to express their opinions and aspirations of aam aadmi's issues through the cool medium of t-shirts.

Comfortably styled and made of high quality, 100% cotton, the mostly unisex tees come in striking colors with bold graphics that are guaranteed to draw everyone's attention to inspiring and witty designs and taglines that depict various sentiments of the 'aam'. These tees are available exclusively through the online site http://www.iamaam.in.

Realizing that 'talk is cheap', i am aam enables you to 'put your money where your mouth is'. Not only do you flaunt the t-shirt with your opinion but you also get to take a political stand. At the checkout, the website asks you to select the political party that best represents your aspirations and the site donates 100% of the profits from your purchase to that party. How cool is that?

i am aam t-shirt designs are the brainchild of some of the most creative designers from art, fashion and industrial design institutes of India. i am aamis invites creative agencies and independent designers to participate in this creative revolution and submit their designs.

“For a long time, we the Indians, have been divided and segregated by religion, caste, language, region and various other criteria that suited the whims and selfish objectives of a few individuals, institutions and rulers. Today, we realize that we have more in common with other Indians than what separates us," said Neha Shah, Director of Marketing for this new brand. “So come on over to iamaam.in and let's celebrate our aam-ness in style", added Ms. Shah.

Website: http://www.iamaam.in
Instagram: iamaam_in
Facebook: https://www.facebook.com/iamaam.in
Twitter: @iamaam_in
Pinterest:http://www.pinterest.com/iamaam/

Contact Details

Media Contact: Neha Shah
Tel: +91-9535289500
Email: gargi.prasad@iamaam.in

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