DNA, Bengaluru, February 11 2014, Tuesday, Page 2: Tired of the bad road in front of your house, or fed up of the bureaucracy and red tape in government offices? Fret not, as now you can express your frustration and concerns on a T-shirt.
Called ‘I am Aam’, the brand aims at empowering everyone to express opinions and aspirations of issues faced by the aam aadmi, through the medium of t-shirts. “We wanted to involve the urban youth in the political process, but in a simple way. To be honest, it is not possible for everyone to leave their jobs and get into active politics. Also, the urban youth would not like something that is too preachy. Hence, we decided on t-shirts, something which the youth find cool,” says Neha Shah, manager, marketing, Shop Imagine, which is manufacturing I am Aam t-shirts.
The t-shirts let the wearer express their political opinions in style. To engage them further in the political process, 100% of the profits from the sale of the t-shirts are contributed to the political party of their choice.
“Ours is an e-commerce portal. Hence, after the purchase has been made we ask the buyer if he would like to contribute the profit from his purchase to any political party. This is our own little effort to make the process transparent,” says Shah.
The designs on the t-shirts have been kept light-hearted. “I purchased the t-shirt that speaks against lal batti. The best part about this t-shirt is that it is not preachy, and it looks cool. I am not too sure whether anything will change, but at least I am able to express my opinion through what I am wearing,” says Nitya Chidambaram, a 25-year-old techie.
The company has already received 150 pre-orders. Most orders have been registered from Delhi, Mumbai and Bangalore. “It is good to see the youth showing their anger at the system rather than just keeping quite about it,” says Shah.
“I am very much interested in politics. However, it is not possible for me to leave my job and join a political party. Hence, I have asked I am Aam to contribute the profits from my purchase to BJP,” says Vidyut Pande, a banker.
“We don’t expect to change the political system through this movement. However, we definitely hope to make the disinterested urban youth more active about issues that affect people at large,” remarks Shah.
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Source: DNA Bengaluru
Credits: Suparna Goswami Bhattacharya